Shops of UK. Ideal World.

Ideal Shopping Direct Limited is a leading digital retailer, selling products to consumers via its television shopping channels and the internet. We operate four television shopping channels:

Ideal World is our flagship channel which brings you a department store filled with fantastic brands. Available on Freeview, Sky Digital, Freesat and Virgin, Ideal World is live 17 hours a day.

Ideal Extra brings you more hours of gardening, home, kitchen and technology, as well as craft and the best of our Ideal World shows. Available on Sky and Freesat.

Create and Craft provides specialist craft and hobby products. Available on Sky, Freeview, Virgin and Freesat, Create and Craft is live 12 hours a day.